|
USA-802101-Smile Designers कंपनी निर्देशिकाएँ
|
कंपनी समाचार :
- Factors Affecting Consumer Behaviour in Indian Fashion Retail . . .
Key factors such as cultural nuances, economic dynamics, social influences, and technological advancements are scrutinized to unravel their impact on consumer preferences and buying patterns
- Impact of Branding on Customer Purchase Decision in Apparel . . .
Results indicate that branding influences customers’ preferences for apparel In fact, it is found that branding influences customers’ perceptions towards the brand which in turn influences their purchase decision The moderator role of gender and information medium is also found to be significant
- Psychology of Fashion and Brand Image: A Case Study of Indian . . .
Fashion psychology is the study of how clothing and appearance affect human behavior, emotions, and cognition Whereas brand image refers to the perception of a brand in the minds of consumers, which is shaped by advertising, packaging, and other marketing efforts
- Impact of Brand on the Consumer Choice: A Case of Indian . . .
Brand knowledge is a very important factor when it comes to perception of consumer towards a brand As the consumer is more aware of the brand and he she has all the knowledge about its price, quality, durability etc , the more he she will be attracted towards buying products of the brand
- The Power of Perception: How Branding Shapes Consumer Behavior
Recognizing the nuances of how consumers perceive and interpret branding cues is instrumental for businesses seeking to cultivate robust connections with their target audience By synthesizing
- The Psychology of Consumer Behavior: A Study on Motivations . . .
The objectives are to investigate the psychological motivations driving consumer purchases of seamless activewear, examine attitudes toward these products in terms of quality, performance, and brand influence, and explore consumer preferences regarding material, fit, sustainability, and design
- Impact of cultural factors on IndIan consumers’ Brand preference
How does culture influence brand preference among Indian consumers? In this chapter we try to understand the role of culture in Indian consumers’ brand choice behaviour
|
|