- How Dove is Changing Social Media’s Role on Females’ Self . . .
Their Dove Self-Esteem Project,” which debuted in April of 2022, follows a similar theme to previous advertisements, building on the idea that self-esteem is diminishing due to social media They set up interviews with mothers and daughters to gain testimonials on the content that promotes unhealthy perceptions of beauty on social media
- Selfie With Daughter Day Turns 10: How A Simple Initiative . . .
‘Selfie With Daughter’ Campaign: A Global Phenomenon Over the years, 'Selfie With Daughter' Day has evolved to address various aspects of gender equality In 2023, the focus shifted to supporting handicapped girls, and in 2024, the campaign highlighted the importance of first-time female voters
- Taking pride in girls: the Selfie With Daughter campaign in India
It was Sunil Jaglan, the mayor of Bibipur, a village in rural Haryana, who initiated the “Selfie With Daughter” campaign in 2015 The concept was simple: parents were challenged to submit selfies with their daughters to a local contest The best three pictures were to receive an award
- From Comparison to Confidence: The Dove Self-Esteem Project . . .
This study examines The Dove Self-Esteem Project to evaluate its effectiveness as an integrated marketing communication (IMC) strategy and its impact on brand perception Employing sentiment analysis, topic modeling, and word network analysis, we analyzed consumer comments on posts related to The Dove Self-Esteem Project on social media platforms to uncover sentiments and thematic patterns
- Mobile: The Closest You Can Get to Your Consumers
Dove had to expose the toxicity within selfie-culture but do it in a way that didn't alienate one of the campaign's primary targets — young girls The brand conducted survey and focus group research to better understand both parents' overall level of understanding of social media and young girls' perspective on how it affects self-image
- Inside Dove’s mission to combat the negative effects of . . .
The Brief After creating the Dove Self Esteem Project Toolkit, which offered kids and parents articles and resources to help build better self-esteem, Dove needed a way to distribute the
- Selfie with Daughter - Sunil Jaglan social media movement
The social media campaign series Thereafter, he launched a series of campaigns, all of which resonated with the locals Prominent among them were Pad Mitra, which is around menstrual hygiene, Laado Swabhimaan, where house nameplates carry the name of the daughter, Beti Ki Badhai, Womaniya GDP, Gaali Bandh Ghar — among others He once got a
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