- One in Four Indians Uses Only a Mobile for Content, Ditching TV
The number of users who only use digital channels ballooned to 23% in the March quarter of 2025, according to market research firm Kantar’s Media Compass report this week, which surveyed 87,000
- Digital-only users surge as connected TVs add 35 million viewers in . . .
The Media Compass report by Kantar highlights a shift in viewership from linear TV to digital-only users, with 35 million new connected TV viewers in early 2025 A significant 23% of Indians
- Kantar: the share of Indians consuming media exclusively on mobile . . .
Satviki Sanjay Bloomberg: Kantar: the share of Indians consuming media exclusively on mobile phones grew to 23% in Q1 2025, up from 15% in Q1 2023, as TVs stay unaffordable for many Check out Mini-Mediagazer for simple mobiles or Mediagazer Mobile for modern smartphones
- Kantar Media Compass 2025 finds 23% Indians are digital-only
Kantar India announces the launch of Media Compass, one-of-a-kind report offering a 360-degree view of Indian consumers media consumption across TV, print and digital platforms With a rolling annual sample of 87,000 consumers and quarterly reporting, Media Compass provides a comprehensive track of the media eco-system
- CTV adds 35 mn viewers, sees equal urban-rural reach: Kantar report
CTV gains 35 million viewers in Q1 2025, sees even spread across rural and urban India, while digital-only users rise and linear TV still leads with 58 per cent reach Age-wise, 55 per cent of audiences aged between 15 and 34 prefer to consume content from digital mediums, over-the-top platforms (OTT) and social media
- Surge in Indian Digital Media: 23% Now Go Digital-Only, Marketing . . .
Kantar India: A new report reveals that 23% of Indians are now digital-only users, highlighting a significant shift in media consumption trends, particularly among young and rural demographics
- CTV adds 35 million viewers in India; 23% now digital-only: Report
India’s media consumption is witnessing a major shift, with Connected TV (CTV) adoption growing rapidly and nearly one in four Indians now relying solely on digital platforms for content, according to the newly launched Media Compass 2025 report by Kantar The report, based on a rolling annual
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