- Disney, Amazon Ink Deal to Expand Advertising Partnership
The pact unlocks more opportunities for brands using Amazon's Demand Side Platform to reach consumers watching Hulu, Disney+ and ESPN content By Erik Hayden Executive Editor, Business As media
- Disney, Amazon to expand advertising partnership, The . . .
Disney and Amazon are unveiling a new partnership aimed at improving ad targeting for streaming television, The Hollywood Reporter’s Erik Hayden reports The pact, which involves Disney’s Real-Time Ad Exchange, unlocks more opportunities for brands using Amazon’s Demand Side Platform to reach consumers watching Hulu, Disney+ and ESPN
- Disney and Amazon partner to let media buyers using Amazons . . .
Disney and Amazon partner to let media buyers using Amazon's DSP have better tools to target consumers on ad-tier programming across Disney+, Hulu, and ESPN+
- Erik Hayden - The Hollywood Reporter
The pact unlocks more opportunities for brands using Amazon's Demand Side Platform to reach consumers watching Hulu, Disney+ and ESPN content The union had taken a stand on artificial
- Disney and YouTube Lead TV Viewing in December 2024
Disney’s brands saw about 11 2 percent of overall TV viewing in the United States, just ahead of YouTube’s 11 1 percent share, per Nielsen ‘s Media Distributor Gauge for December Having the
- Disney Hires Meta Exec to Lead Product Engineering Group
As it ramps up ahead of the launch of its flagship ESPN streaming service in the fall, Disney has hired an executive from Meta to lead a newly created product engineering group that brings
- Dan Loeb Calls On Disney to Cut Costs, Explore ESPN Spin Off
Additionally, Disney revised down its combined subscriber target for its streaming services Disney+, Hulu, ESPN+ and Disney+ Hotstar from 230 million to 260 million by 2024 to 215 million to 245
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